{"id":69,"date":"2021-04-22T16:01:23","date_gmt":"2021-04-22T14:01:23","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=69"},"modified":"2022-04-25T10:12:52","modified_gmt":"2022-04-25T08:12:52","slug":"monetiser-impressions","status":"publish","type":"post","link":"https:\/\/www.themoneytizer.com\/blog\/monetisation\/monetiser-impressions\/","title":{"rendered":"Comment mon\u00e9tiser impressions et clics ?"},"content":{"rendered":"\n<p>Ne serait-il pas agr\u00e9able de gagner des <a href=\"https:\/\/www.themoneytizer.com\/blog\/monetisation\/pourquoi-la-fin-dannee-est-elle-la-meilleure-periode-pour-vos-revenus-publicitaires\/\">revenus publicitaires<\/a> des visiteurs qui ont simplement vu des <a href=\"https:\/\/www.themoneytizer.com\/blog\/programmatique\/visibilite-publicites-programmatiques\/\">publicit\u00e9s<\/a> sur votre site web, ainsi que de ceux qui ont cliqu\u00e9 dessus&nbsp;? Bienvenue dans le monde des impressions !<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Smart Insight a constat\u00e9 que les annonces g\u00e9n\u00e9raient d\u00e9sormais un <strong>taux de clic de 0.05%<\/strong>. La technologie est disponible et le marketing a \u00e9t\u00e9 modifi\u00e9 de sorte que les sites puissent g\u00e9n\u00e9rer des <a href=\"https:\/\/www.themoneytizer.com\/blog\/monetisation\/augmenter-vos-revenus-publicitaires\/\">revenus<\/a> pour chaque personne qui voit l\u2019annonce, appel\u00e9e impressions, m\u00eame si elle ne clique pas sur les annonces. Voyons pourquoi cela a du sens pour les annonceurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les impressions sont-elles les m\u00eames que les pages vues&nbsp;?<\/h2>\n\n\n\n<p>Non, les impressions ne sont pas les m\u00eames que les pages vues. En 2018, Statista a constat\u00e9 que 30,1% des Am\u00e9ricains utilisaient un service de blocage des publicit\u00e9s. Si certaines de ces personnes ont visit\u00e9 votre site, les annonces que vous avez publi\u00e9es ne leur ont pas \u00e9t\u00e9 affich\u00e9es. Cela signifie qu\u2019elles ne comptent pas comme une impression. De m\u00eame, si les visiteurs rebondissent d\u2019une page \u00e0 l\u2019autre avant le chargement des annonces, elles ne seront pas non plus comptabilis\u00e9es en tant qu\u2019impressions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les impressions sont-elles pr\u00e9cieuses?<\/h2>\n\n\n\n<p>\u00c0 l\u2019\u00e8re num\u00e9rique, les consommateurs recherchent presque toujours leurs options avant d\u2019acqu\u00e9rir quoi que ce soit \u2013 un produit ou un service. Lorsqu\u2019ils sont expos\u00e9s \u00e0 des annonces, m\u00eame s\u2019ils ne les cliquent pas, ils pourront prendre en compte l\u2019annonceur \u00e0 mesure qu\u2019ils avancent dans leurs recherches. <strong>N\u2019oubliez pas que les publicit\u00e9s num\u00e9riques peuvent \u00eatre cibl\u00e9es. <\/strong>Ainsi, les visiteurs qui les voient peuvent choisir de mani\u00e8re tr\u00e8s r\u00e9aliste de suivre les informations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les clics sont-ils plus pr\u00e9cieux ?<\/h2>\n\n\n\n<p>Eh bien,<strong> cela d\u00e9pend du but de la <a href=\"https:\/\/www.themoneytizer.com\/blog\/monetisation\/comment-monetiser-son-blog\/\">publicit\u00e9<\/a><\/strong>. Si l\u2019annonce fait partie d\u2019une campagne tentant de g\u00e9n\u00e9rer du trafic sur son site Web, les clics sont g\u00e9n\u00e9ralement plus utiles pour mesurer avec pr\u00e9cision le retour sur investissement direct d\u2019une annonce en particulier. Les impressions sont particuli\u00e8rement utiles pour les campagnes de notori\u00e9t\u00e9 de la marque o\u00f9 l\u2019annonceur se soucie simplement de l\u2019audience cibl\u00e9e visionnant l\u2019annonce, qu\u2019elle agisse imm\u00e9diatement ou non. C\u2019est pourquoi il est important pour vous de g\u00e9n\u00e9rer des revenus gr\u00e2ce aux clics et aux impressions.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ici, chez The Moneytizer, nous comprenons combien il est important de cr\u00e9er des revenus gr\u00e2ce aux impressions et aux clics. Notre technologie garantit que les blocs d\u2019annonces de votre site Web sont pleins et g\u00e9n\u00e8rent des revenus sur ces deux \u00e9l\u00e9ments afin de maximiser les revenus g\u00e9n\u00e9r\u00e9s par votre site Web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne serait-il pas agr\u00e9able de gagner des revenus publicitaires des visiteurs qui ont simplement vu des publicit\u00e9s sur votre site web, ainsi que de ceux qui ont cliqu\u00e9 dessus&nbsp;? Bienvenue dans le monde des impressions !<\/p>\n","protected":false},"author":2,"featured_media":1558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment mon\u00e9tiser impressions et clics ? - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"Et si vous obteniez des revenus publicitaires ? Bienvenue dans le monde des impressions ! 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