{"id":38,"date":"2021-04-22T16:16:16","date_gmt":"2021-04-22T14:16:16","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=38"},"modified":"2022-04-15T14:41:26","modified_gmt":"2022-04-15T12:41:26","slug":"visibilite-publicites-programmatiques","status":"publish","type":"post","link":"https:\/\/www.themoneytizer.com\/blog\/programmatique\/visibilite-publicites-programmatiques\/","title":{"rendered":"Pourquoi la visibilit\u00e9 des publicit\u00e9s programmatiques est-elle importante ?"},"content":{"rendered":"\n<p>La visibilit\u00e9 des publicit\u00e9s est la mesure qui d\u00e9crit la visibilit\u00e9 des publicit\u00e9s sur un site Web pour les utilisateurs. En 2014, l\u2019Interactive Advertising Bureau (IAB) et le Media Rating Council (MRC) ont d\u00e9termin\u00e9 que pour \u00eatre consid\u00e9r\u00e9e comme&nbsp;<em>visible<\/em>, au moins la moiti\u00e9, ou 50 %, d\u2019une <a href=\"https:\/\/www.themoneytizer.com\/blog\/monetisation\/comment-monetiser-son-blog\/\">publicit\u00e9<\/a> doit \u00eatre diffus\u00e9e pendant au moins une seconde pour une annonce affich\u00e9e ou deux secondes pour une vid\u00e9o.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Pour une raison quelconque, tout le monde n\u2019a pas accept\u00e9 ces param\u00e8tres. Cela signifie que les sp\u00e9cialistes du marketing et les fournisseurs de m\u00e9dias utilisent des d\u00e9finitions diff\u00e9rentes de la visibilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce qui rend la visibilit\u00e9 importante ?<\/h2>\n\n\n\n<p><strong>La visibilit\u00e9 est importante tant pour la publicit\u00e9 de marque que pour la publicit\u00e9 \u00e0 la performance<\/strong>. Cela signifie que la dur\u00e9e d\u2019affichage d\u2019une annonce aura une influence sur le t\u00e9l\u00e9spectateur. Tant sur la notori\u00e9t\u00e9 de la marque que sur les conversions.<\/p>\n\n\n\n<p>De plus, <strong>la lisibilit\u00e9 est consid\u00e9r\u00e9e comme un indicateur de rendement cl\u00e9<\/strong>. Les sp\u00e9cialistes du marketing examinent la fr\u00e9quence \u00e0 laquelle une annonce est vue pour comprendre la qualit\u00e9 de l\u2019impression, s\u2019assurer que leur investissement est exact et comprendre l\u2019inventaire global de l\u2019\u00e9diteur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que signifie l\u2019incoh\u00e9rence dans la visibilit\u00e9 des publicit\u00e9s ?<\/h2>\n\n\n\n<p>Et bien, si diff\u00e9rents sites utilisent des normes de visibilit\u00e9 diff\u00e9rentes pour rendre compte des r\u00e9sultats, les sp\u00e9cialistes du marketing pourraient tirer des conclusions erron\u00e9es sur la performance de leurs publicit\u00e9s. En retour, cela pourrait entra\u00eener une augmentation des d\u00e9penses publicitaires dans le mauvais secteur.<\/p>\n\n\n\n<p>Pour les \u00e9diteurs, le fait d\u2019avoir une mesure de visibilit\u00e9 non standard pourrait avoir un impact sur vos <a href=\"https:\/\/www.themoneytizer.com\/blog\/monetisation\/pourquoi-la-fin-dannee-est-elle-la-meilleure-periode-pour-vos-revenus-publicitaires\/\">revenus publicitaires<\/a>. Les annonceurs ne veulent pas acheter des spots publicitaires qui ne sont pas vus et qui g\u00e9n\u00e8rent des <a href=\"https:\/\/www.themoneytizer.com\/blog\/monetisation\/augmenter-vos-revenus-publicitaires\/\">revenus<\/a> pour eux. Certains sites consid\u00e8rent les publicit\u00e9s comme \u00e9tant diffus\u00e9es \u00ab\u00a0m\u00eame si les utilisateurs doivent les faire d\u00e9filer vers le bas pour les voir. Si les visiteurs ne font pas d\u00e9filer vers le bas, cela signifie une perte de vue pour les sp\u00e9cialistes du marketing\u00a0\u00bb. Si les sp\u00e9cialistes du marketing d\u00e9couvrent que leurs publicit\u00e9s ne sont pas vues, ils pourraient cesser d\u2019acheter des publicit\u00e9s sur votre site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meilleures pratiques pour une meilleure lisibilit\u00e9 pour les annonceurs<\/h2>\n\n\n\n<p>Pour les annonceurs, il est important de penser strat\u00e9giquement \u00e0 vos publicit\u00e9s pendant leur conception. Par exemple, incluez votre logo ou toute information essentielle en haut de l\u2019annonce. De cette fa\u00e7on, les visiteurs auront plus de chances de le voir, m\u00eame s\u2019ils ne voient pas toute la publicit\u00e9. Concevez vos publicit\u00e9s de mani\u00e8re claire et \u00e9pur\u00e9e afin que <strong>votre message cl\u00e9 soit facilement visible<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment les \u00e9diteurs peuvent am\u00e9liorer la lisibilit\u00e9<\/h2>\n\n\n\n<p>Si vous essayez de trouver la meilleure fa\u00e7on d\u2019am\u00e9liorer la visibilit\u00e9 des annonces sur votre site Web, il y a quelques choses \u00e0 garder \u00e0 l\u2019esprit. Tout d\u2019abord, assurez-vous d\u2019optimiser l\u2019espace publicitaire \u00ab\u00a0above the fold\u00a0\u00bb, ou avant qu\u2019un utilisateur n\u2019ait \u00e0 faire d\u00e9filer. Assurez-vous d\u2019y avoir suffisamment de publicit\u00e9s, mais aussi de ne pas surcharger votre site avec des publicit\u00e9s. Cela peut prendre trop de temps \u00e0 charger, ce qui r\u00e9duit le nombre de visiteurs de la page enti\u00e8re. Jouez toujours avec une vari\u00e9t\u00e9 de tailles et de types d\u2019annonces pour d\u00e9terminer ce qui vous convient le mieux.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Pr\u00eat \u00e0 commencer ? Si vos revenus publicitaires ne sont pas \u00e0 la hauteur de vos attentes, <a href=\"https:\/\/www.themoneytizer.com\/contact\">contactez The Moneytizer<\/a> d\u00e8s aujourd\u2019hui. Nous sommes l\u00e0 pour vous aider \u00e0 <a href=\"https:\/\/www.themoneytizer.com\/blog\/conseils-editeurs\/augmenter-votre-audience\/\">augmenter vos revenus<\/a> en cr\u00e9ant une excellente exp\u00e9rience publicitaire sur votre site Web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La visibilit\u00e9 des publicit\u00e9s est la mesure qui d\u00e9crit la visibilit\u00e9 des publicit\u00e9s sur un site Web pour les utilisateurs. En 2014, l\u2019Interactive Advertising Bureau (IAB) et le Media Rating Council (MRC) ont d\u00e9termin\u00e9 que pour \u00eatre consid\u00e9r\u00e9e comme&nbsp;visible, au moins la moiti\u00e9, ou 50 %, d\u2019une publicit\u00e9 doit \u00eatre diffus\u00e9e pendant au moins une [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi la visibilit\u00e9 des publicit\u00e9s programmatiques est-elle importante ? -<\/title>\n<meta name=\"description\" content=\"La visibilit\u00e9 des publicit\u00e9s est la mesure qui d\u00e9crit la visibilit\u00e9 des publicit\u00e9s sur un site Web pour les utilisateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themoneytizer.com\/blog\/programmatique\/visibilite-publicites-programmatiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi la visibilit\u00e9 des publicit\u00e9s programmatiques est-elle importante ? 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