{"id":35,"date":"2021-04-22T15:48:47","date_gmt":"2021-04-22T13:48:47","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=35"},"modified":"2022-04-15T15:35:02","modified_gmt":"2022-04-15T13:35:02","slug":"formats-publicitaires-classiques","status":"publish","type":"post","link":"https:\/\/www.themoneytizer.com\/blog\/formats-publicitaires\/formats-publicitaires-classiques\/","title":{"rendered":"Formats publicitaires : les formats classiques de la programmatique"},"content":{"rendered":"\n

Les formats publicitaires Rich Media et vid\u00e9os ont aujourd\u2019hui les faveurs du grand public et des annonceurs. Malgr\u00e9 tout, les formats classiques du display sont encore largement pr\u00e9sents sur le web. Voici un r\u00e9capitulatif des formats de publicit\u00e9<\/a> incontournables.<\/p>\n\n\n\n\n\n\n\n

Le march\u00e9 progresse tr\u00e8s rapidement vers des formats de publicit\u00e9<\/a> complexes et con\u00e7us pour se m\u00ealer \u00e0 l\u2019exp\u00e9rience utilisateur de mani\u00e8re tr\u00e8s interactive<\/strong>. Ils se caract\u00e9risent notamment par l\u2019appareil de diffusion (ordinateur, mobile), la forme (banni\u00e8re, pav\u00e9, skyscraper\u2026), les dimensions g\u00e9n\u00e9ralement exprim\u00e9es en pixels et le format<\/a> de fichier utilis\u00e9 (image, vid\u00e9o, texte, etc).<\/p>\n\n\n\n

     1.  La M\u00e9gabanner haut ou bas \u2013 728 x 90 pixels<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Positionn\u00e9e en haut de la page en dessous ou au dessus de la barre de navigation, la m\u00e9gabanner est le standard universel du display traditionnel.<\/strong> Elle peut aussi se positionner en bas de page. Incorporable sur tous les sites du monde, son statut universel en fait un incontournable des campagnes internationales. Ce format reste le standard de tout site qui souhaite mon\u00e9tiser ses pages.<\/p>\n\n\n\n

Variantes : Banner classique (468 x 60 pixels)<\/em><\/p>\n\n\n\n

     2.  Le Pav\u00e9 haut ou bas \u2013 300 x 250 pixels<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Autre classique du web, ce format est une alternative au skyscraper lorsque vous souhaitez garder de l\u2019espace en sidebar pour un widget ou un bloc au dessus de la ligne de flottaison. Son format est parfaitement adapt\u00e9 \u00e0 la cr\u00e9ation vid\u00e9o<\/strong> (format qui bouscule et tire la croissance dans le display).<\/p>\n\n\n\n

On le retrouve r\u00e9guli\u00e8rement en haut ou en bas \u00e0 droite des pages des sites. Certains l\u2019utilisent \u00e9galement au sein du contenu<\/a>. Il faut cependant toujours avoir en t\u00eate que l\u2019exp\u00e9rience utilisateur doit primer sur votre volont\u00e9 de mon\u00e9tiser votre site. Attention donc \u00e0 l\u2019endroit o\u00f9 vous disposez vos encarts publicitaires.<\/p>\n\n\n\n

Variantes : le Carr\u00e9 (250 x 250 pixels), le Grand Angle<\/em><\/p>\n\n\n\n

     3.  Le Grand Angle \u2013 300 x 600 pixels<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Appell\u00e9 aussi \u00ab le Sumo<\/strong> \u00bb, c\u2019est l\u2019un des formats pubs qui se d\u00e9veloppe le plus en ce moment et le CPM traditionnellement enregistr\u00e9 pour ce format est un peu plus \u00e9lev\u00e9 que pour des formats plus classiques comme la m\u00e9gabanni\u00e8re ou le pav\u00e9. Vous avez vraiment tout int\u00e9r\u00eat \u00e0 l\u2019int\u00e9grer \u00e0 votre site ou votre blog pour augmenter vos revenus publicitaires<\/a>. Le grand angle se positionne en sidebar sur les sites.<\/p>\n\n\n\n

Variantes : le Carr\u00e9 (250 x 250), le pav\u00e9 haut et bas<\/em><\/p>\n\n\n\n

     4.  Le Skyscraper \u2013 120 x 600 pixels<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Basique du display, le skyscraper est une longue banni\u00e8re publicitaire dispos\u00e9e en sidebar sur les sites. Elle a l\u2019avantage d\u2019\u00eatre visible tout le long du scroll de l\u2019utilisateur<\/strong>. Sa taille lui permet de d\u00e9rouler un sc\u00e9nario et d\u2019interagir avec l\u2019internaute de diff\u00e9rentes mani\u00e8res. Apr\u00e8s la banni\u00e8re classique, le skyscraper est le format le plus r\u00e9pandu du march\u00e9.<\/p>\n\n\n\n

Variantes : MegaSkyscraper, Demi Skyscraper<\/em><\/p>\n\n\n\n

      5.  Le Megaskycraper \u2013 160 x 600 pixels<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

C\u2019est la version \u00ab m\u00e9ga \u00bb du skyscraper classique. Il est plus utilis\u00e9e actuellement que le skycraper <\/strong>car plus r\u00e9mun\u00e9rateur. Il se place au m\u00eame endroit que ce dernier, possitionn\u00e9 en sidebar sur les sites.<\/p>\n\n\n\n

Variantes : Skyscraper, Demi Skyscraper<\/em><\/p>\n\n\n\n

6.  Le Billboard \u2013 970 x 250 pixels<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Ce format \u201cwidescreen<\/strong>\u201d est une de formats publicitaires de plus en plus pl\u00e9biscit\u00e9 par les annonceurs. Il se positionne sur la partie sup\u00e9rieure de votre site web. Compatible desktop & mobile.<\/p>\n\n\n\n

=> Pour en savoir plus sur les formats publicitaires que vous pouvez int\u00e9grer sur votre site, n\u2019h\u00e9sitez pas \u00e0 nous contacter par l\u2019interm\u00e9diaire de notre page contact<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Les formats publicitaires Rich Media et vid\u00e9os ont aujourd\u2019hui les faveurs du grand public et des annonceurs. Malgr\u00e9 tout, les formats classiques du display sont encore largement pr\u00e9sents sur le web. Voici un r\u00e9capitulatif des formats de publicit\u00e9 incontournables.<\/p>\n","protected":false},"author":2,"featured_media":1629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formats-publicitaires"],"yoast_head":"\nFormats publicitaires : les formats classiques de la programmatique - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"Les formats publicitaires classiques sont encore largement pr\u00e9sents sur le web. 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