{"id":2481,"date":"2022-11-03T10:12:52","date_gmt":"2022-11-03T09:12:52","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=2481"},"modified":"2022-11-03T10:16:10","modified_gmt":"2022-11-03T09:16:10","slug":"les-formats-impactants","status":"publish","type":"post","link":"https:\/\/www.themoneytizer.com\/blog\/formats-publicitaires\/les-formats-impactants\/","title":{"rendered":"Les formats impactants"},"content":{"rendered":"\n<p>La publicit\u00e9 digitale est un moyen particuli\u00e8rement efficace de mon\u00e9tiser un site ou un <a href=\"https:\/\/www.themoneytizer.com\/blog\/conseils-editeurs\/booster-votre-trafic-via-reseaux-sociaux\/\">blog<\/a>. L&rsquo;International Advertising Bureau (IAB) a d\u00e9velopp\u00e9 une norme pour les publicit\u00e9s, qui permet aux annonceurs de g\u00e9rer plus facilement leurs campagnes sur diff\u00e9rents sites. Plusieurs <a href=\"https:\/\/www.themoneytizer.com\/blog\/actualites\/the-moneytizer-product-update-1\/\">formats<\/a> ont \u00e9t\u00e9 cr\u00e9\u00e9s par l&rsquo;IAB pour \u00eatre utilis\u00e9s dans la <a href=\"https:\/\/www.themoneytizer.com\/blog\/programmatique\/dsp-ssp-ad-exchange-publicite-en-ligne\/\">publicit\u00e9 en ligne<\/a>. Parmi ces formats, on retrouve la cat\u00e9gorie des formats impactants. Ce sont des formats premium qui sont impl\u00e9ment\u00e9s en plus des classiques.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Footer ou Slide-in<\/strong><\/h2>\n\n\n\n<p>Innovant, non-intrusif et simple d\u2019installation, ce bandeau publicitaire plug and play se positionne automatiquement en bas ou sur le c\u00f4t\u00e9 de votre \u00e9cran sans couvrir votre contenu. Il restera au m\u00eame endroit lors du d\u00e9filement de la page par le lecteur. Cette excellente exposition augmente le temps de visibilit\u00e9 des annonces. Cela va favoriser votre <a href=\"https:\/\/www.themoneytizer.com\/blog\/monetisation\/augmenter-le-cpm-sur-son-site\/\">CPM<\/a>, et donc vos revenus. Format publicitaire compatible desktop &amp; mobile, il reste un des formats les plus rentables, on ne peut que vous le conseiller.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reco contenus<\/strong><\/h2>\n\n\n\n<p>Il s\u2019agit d\u2019un encart id\u00e9alement situ\u00e9 en dessous de votre contenu, ce format recommande des articles similaires disponibles sur d\u2019autres sites internet. Tr\u00e8s populaire aupr\u00e8s des sites comportant des articles longs, il permet aux visiteurs de d\u00e9couvrir de nouveaux contenus qui pourraient les int\u00e9resser. Il combine images et textes pour promouvoir ce contenu additionnel. Compatible desktop &amp; mobile, il peut cependant \u00eatre synonyme de redirection vers d\u2019autres \u00e9diteurs, et donc entra\u00eener une l\u00e9g\u00e8re r\u00e9duction du temps pass\u00e9 sur le site par visiteur. Les outils de recommandation de contenu sont utilis\u00e9s dans le marketing pour fournir un contenu suppl\u00e9mentaire \u00e0 offrir au visiteur dans sa recherche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Interstitiel<\/strong><\/h2>\n\n\n\n<p>Les publicit\u00e9s interstitielles offrent des taux de conversion \u00e9lev\u00e9s pour les annonceurs et un potentiel de revenus importants pour les \u00e9diteurs. Inquiet de la \u201cbanner-blindness\u201d? Le format interstitiel appara\u00eet quand un site ou une page en particulier se charge, utilisant ainsi ces pr\u00e9cieux moments de flottement entre deux pages pour toucher l&rsquo;audience avec une exp\u00e9rience immersive. Pour les annonceurs, l&rsquo;interstitiel est un format extr\u00eamement versatile et rentable qui permet une visibilit\u00e9 maximale contre un investissement minimal.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pop<\/strong><\/h2>\n\n\n\n<p>Le pop est un format plut\u00f4t intrusif, mais forc\u00e9ment efficace. Le visiteur ne peut pas y \u00e9chapper sauf au travers d\u2019un clic. Il appara\u00eet automatiquement au-dessus (pop over) ou bien en dessous (pop under) de la page visit\u00e9e. Une fois apparu en dessous du navigateur, le pop under reste cach\u00e9 derri\u00e8re et le pop over n\u00e9cessite l\u2019action de fermeture de page pour arr\u00eater la diffusion de la publicit\u00e9. Ce format compatible desktop &amp; mobile capte imm\u00e9diatement les visiteurs et est donc tr\u00e8s rentable pour l\u2019annonceur mais aussi pour votre CPM. Il pr\u00e9sente en revanche des risques dus \u00e0 l&rsquo;intrusivit\u00e9 qui peuvent parfois pousser les lecteurs au d\u00e9part bien avant la fin de leur navigation. Il est g\u00e9n\u00e9ralement utilis\u00e9 par les annonceurs pour inciter les internautes \u00e0 remplir des formulaires ou exposer de mani\u00e8re plus imposante un message publicitaire.&nbsp;<\/p>\n\n\n\n<p>Il existe de nombreux types de formats de publicit\u00e9 digitale avec des exigences diff\u00e9rentes, tels que des formats adapt\u00e9s aux mobiles ou des formats vid\u00e9o. Pour d\u00e9couvrir les autres formats publicitaires que nous proposons, rendez-vous sur la page<a href=\"https:\/\/www.themoneytizer.com\/formats-publicitaires\"> format de notre site<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 digitale est un moyen particuli\u00e8rement efficace de mon\u00e9tiser un site ou un blog. L&rsquo;International Advertising Bureau (IAB) a d\u00e9velopp\u00e9 une norme pour les publicit\u00e9s, qui permet aux annonceurs de g\u00e9rer plus facilement leurs campagnes sur diff\u00e9rents sites. Plusieurs formats ont \u00e9t\u00e9 cr\u00e9\u00e9s par l&rsquo;IAB pour \u00eatre utilis\u00e9s dans la publicit\u00e9 en ligne. Parmi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les formats impactants - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"Plusieurs formats impactants ont \u00e9t\u00e9 cr\u00e9\u00e9s par l&#039;IAB pour \u00eatre utilis\u00e9s dans la publicit\u00e9 en ligne. 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