{"id":131,"date":"2021-04-22T15:59:35","date_gmt":"2021-04-22T13:59:35","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=131"},"modified":"2022-04-15T17:07:01","modified_gmt":"2022-04-15T15:07:01","slug":"google-chrome-publicites-intrusives","status":"publish","type":"post","link":"https:\/\/www.themoneytizer.com\/blog\/marche\/google-chrome-publicites-intrusives\/","title":{"rendered":"Google Chrome et les publicit\u00e9s intrusives"},"content":{"rendered":"\n<p>Comme vous le savez, depuis 2018 le navigateur web de <a href=\"https:\/\/www.themoneytizer.com\/blog\/actualites\/google-reporte-labandon-des-cookies-tiers\/\">Google<\/a>, Google Chrome a ajout\u00e9 un nouvel outil d\u2019adblocking. C\u2019est un service qui permettra de bloquer les <a href=\"https:\/\/www.themoneytizer.com\/blog\/conseils-editeurs\/comment-ameliorer-la-vitesse-de-chargement-de-votre-site\/\">publicit\u00e9s<\/a> les plus intrusives de fa\u00e7on automatique.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019adblocker de Google Chrome<\/h2>\n\n\n\n<p>Cet outil int\u00e9gr\u00e9 \u00e0 Chrome ne va pas fonctionner comme les autres adblockers. En effet, \u00e7a ne sera pas une corv\u00e9e pour les \u00e9diteurs qui ont vu leurs <a href=\"https:\/\/www.themoneytizer.com\/blog\/monetisation\/pourquoi-la-fin-dannee-est-elle-la-meilleure-periode-pour-vos-revenus-publicitaires\/\">revenus publicitaires<\/a> baisser consid\u00e9rablement. Ce nouveau service va prendre comme r\u00e9f\u00e9rence les formats consid\u00e9r\u00e9s comme intrusifs par la&nbsp;<a href=\"https:\/\/www.betterads.org\/\">Coalition for Better Ads<\/a>. De ce fait,&nbsp; on a pu qualifier d\u2019intrusifs les formats qui sont sources d\u2019interruption sur desktop et sur mobile. Parmi les formats en question : pop-ups, vid\u00e9os en lecture automatique avec son, interstitiels plein \u00e9cran ou encore publicit\u00e9s avec compte \u00e0 rebours. <\/p>\n\n\n\n<p>Ainsi, les utilisateurs de Chrome n\u2019auront pas besoin d\u2019ajouter un adblocker pour \u00e9viter ce genre de publicit\u00e9s. Ils vont utiliser un outil int\u00e9gr\u00e9 qui ne va pas bloquer les publicit\u00e9s qui rentrent dans les normes.<br>&nbsp;<br>Cette nouvelle norme de Google r\u00e9pond \u00e0 la tendance d\u2019un march\u00e9 qui va de plus en plus faire face aux adblockers avec une <a href=\"https:\/\/www.themoneytizer.com\/blog\/monetisation\/comment-monetiser-son-blog\/\">publicit\u00e9<\/a> plus responsable. De plus, cela am\u00e9liore la sant\u00e9 g\u00e9n\u00e9rale de l\u2019\u00e9cosyst\u00e8me du digital. En effet, si &nbsp;un site affiche des ads intrusives cela p\u00e9nalise l\u2019ensemble des publicit\u00e9s de la m\u00eame page.<br>&nbsp;<br>Les \u00e9diteurs de site web vont devoir s\u2019adapter \u00e0 un nouveau sc\u00e9nario dans lequel les r\u00e9gies publicitaires vont faire face aux nouvelles exigences des navigateurs les plus utilis\u00e9s. Ainsi, les clics et les affichages des publicit\u00e9s intrusives ne seront pas comptabilis\u00e9s sur Chrome.<br>&nbsp;<br>Ce n\u2019est pas le cas de The Moneytizer. C\u2019est pourquoi, depuis notre cr\u00e9ation, nous nous sommes positionn\u00e9s avec des formats non intrusifs. Ainsi, la nouvelle version de Chrome ne nous affectera pas et ne changera pas les statistiques des \u00e9diteurs.<br>&nbsp;<br>Pour savoir si votre site respecte bien les nouvelles normes publicitaires, vous pouvez analyser votre site gr\u00e2ce au \u00ab&nbsp;rapport relatif \u00e0 l\u2019exp\u00e9rience publicitaire&nbsp;\u00bb de Google .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme vous le savez, depuis 2018 le navigateur web de Google, Google Chrome a ajout\u00e9 un nouvel outil d\u2019adblocking. C\u2019est un service qui permettra de bloquer les publicit\u00e9s les plus intrusives de fa\u00e7on automatique.<\/p>\n","protected":false},"author":2,"featured_media":1571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Chrome et les publicit\u00e9s intrusives - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"Comme vous le savez, depuis 2018 le navigateur web de Google, Google Chrome a ajout\u00e9 un nouvel outil d\u2019adblocking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themoneytizer.com\/blog\/marche\/google-chrome-publicites-intrusives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Chrome et les publicit\u00e9s intrusives - 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