{"id":123,"date":"2021-04-22T16:10:42","date_gmt":"2021-04-22T14:10:42","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=123"},"modified":"2022-12-13T16:42:51","modified_gmt":"2022-12-13T15:42:51","slug":"questions-frequentes-rgpd","status":"publish","type":"post","link":"https:\/\/www.themoneytizer.com\/blog\/programmatique\/questions-frequentes-rgpd\/","title":{"rendered":"RGPD, les questions fr\u00e9quentes des \u00e9diteurs"},"content":{"rendered":"\n

Les l\u00e9gislations RGPD<\/a> ont chamboul\u00e9 le monde de la publicit\u00e9 digitale. Il est parfois compliqu\u00e9 pour les \u00e9diteurs de s’y retrouver et c’est bien normal. Dans cet article, nous avons compil\u00e9 toutes les questions les plus fr\u00e9quentes pos\u00e9es par nos \u00e9diteurs. On s’est dit que vous vous posiez peut-\u00eatre les m\u00eames. Bonne lecture ! <\/p>\n\n\n\n\n\n\n\n

Questions \/ R\u00e9ponses sur RGPD<\/strong><\/h2>\n\n\n\n

Pourquoi est-il important d\u2019afficher la banni\u00e8re de consentement pour la mon\u00e9tisation de mon site ?<\/strong><\/h3>\n\n\n\n

Afin que tous nos partenaires puissent continuer \u00e0 acheter des espaces publicitaires sur votre site, il est important d\u2019afficher la banni\u00e8re de consentement. En effet, sans le consentement de vos visiteurs, il sera bient\u00f4t impossible pour les acheteurs de d\u00e9livrer leurs campagnes publicitaires s\u2019ils souhaitent \u00eatre en accord avec la loi.<\/p>\n\n\n\n

Je diffuse d\u00e9j\u00e0 un bandeau publicitaire pour l\u2019acceptation des cookies sur mon site, est-ce suffisant ?<\/strong> <\/h3>\n\n\n\n

Toute banni\u00e8re permettant la navigation\/l\u2019affichage des publicit\u00e9s avant le consentement explicite de l\u2019internaute n\u2019est malheureusement pas suffisante pour \u00eatre en r\u00e8gle avec les derni\u00e8res directives RGPD<\/strong>.<\/p>\n\n\n\n

Le nouveau bandeau RGPD <\/strong>remplace votre banni\u00e8re actuelle que vous pouvez donc retirer de votre site.<\/p>\n\n\n\n

Je diffuse d\u00e9j\u00e0 un bandeau publicitaire pour l\u2019acceptation des cookies sur mon site, est-ce suffisant ?<\/strong><\/h3>\n\n\n\n

Notre banni\u00e8re est compatible avec l\u2019ensemble des acteurs suivant les directives de l\u2019IAB<\/a><\/strong>. Si vous avez d\u00e9j\u00e0 plac\u00e9 une banni\u00e8re de consentement sur votre site et que celle-ci est \u00e9galement compatible, vous n\u2019avez pas besoin d\u2019afficher notre bandeau.<\/p>\n\n\n\n

Mon site est h\u00e9berg\u00e9 dans un pays non europ\u00e9en. Devrais-je aussi montrer la banni\u00e8re de consentement ?<\/strong><\/h3>\n\n\n\n

La banni\u00e8re de consentement est propre \u00e0 l\u2019internaute europ\u00e9en et non au site web. Par cons\u00e9quent, la banni\u00e8re de consentement ne sera affich\u00e9e automatiquement que lorsque votre site enregistre une visite depuis l\u2019Europe.<\/p>\n\n\n\n

Que se passe-t-il si les utilisateurs ne donnent pas leur consentement ?<\/strong><\/h3>\n\n\n\n

Dans le cas o\u00f9 un grand nombre de vos visiteurs ne donneraient pas leur consentement, la mon\u00e9tisation<\/a> de votre site pourra \u00eatre affect\u00e9e. Il sera cependant possible de pr\u00e9senter cette banni\u00e8re \u00e0 nouveau pass\u00e9e un certain d\u00e9lai. L\u2019IAB <\/strong>n\u2019a pas encore donn\u00e9 de directives exactes concernant le d\u00e9lai entre les pr\u00e9sentations de la banni\u00e8re.<\/p>\n\n\n\n

Mes revenus ont diminu\u00e9 depuis que j\u2019ai install\u00e9 la banni\u00e8re, pourquoi ?<\/strong><\/h3>\n\n\n\n

Si un grand nombre de vos utilisateurs n\u2019acceptent pas qu\u2019un annonceur d\u00e9pose des cookies sur leur navigateur, vos espaces publicitaires sont achet\u00e9s \u00e0 un CPM<\/a> <\/strong>inf\u00e9rieur, par cons\u00e9quent vos revenus diminuent. Il est cependant possible de repr\u00e9senter la banni\u00e8re aux internautes, bien qu\u2019ils aient d\u00e9j\u00e0 r\u00e9pondu \u00ab non \u00bb. L\u2019IAB <\/strong>(Interactive Advertising Bureau) n\u2019a pour l\u2019instant pas donn\u00e9 de directive exacte concernant le d\u00e9lai autoris\u00e9 avant de pouvoir repr\u00e9senter la banni\u00e8re.<\/p>\n\n\n\n

Lexique<\/strong><\/h2>\n\n\n\n

RGPD (R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es)<\/strong><\/h3>\n\n\n\n

Derni\u00e8re directive europ\u00e9enne en date, relative \u00e0 la protection des donn\u00e9es personnelles des utilisateurs. Elle entrera en vigueur le 25 mai 2018.<\/p>\n\n\n\n

CMP (Consent Management Provider)<\/strong><\/h3>\n\n\n\n

Traduit litt\u00e9ralement fournisseur de gestion du consentement. Il s\u2019agit d\u2019une plateforme permettant aux sites internet, annonceurs, et autres acteurs de la publicit\u00e9 en ligne<\/a> d\u2019obtenir, et de g\u00e9rer le consentement des utilisateurs pour que le traitement de leurs donn\u00e9es personnelles soit conforme au RGPD<\/strong>.<\/p>\n\n\n\n

Cookie<\/strong><\/h3>\n\n\n\n

Fichier d\u00e9pos\u00e9 sur le navigateur d\u2019un internaute par le serveur du site web sur lequel il navigue, ou d\u2019un tiers autoris\u00e9. Il permet notamment de r\u00e9colter et de stocker les donn\u00e9es personnelles de l\u2019utilisateur dans le but d\u2019utiliser cette data, de faire du retargeting ou tout autre moyen marketing d\u2019exploiter ses donn\u00e9es personnelles.<\/p>\n\n\n\n

Retargeting<\/strong><\/h3>\n\n\n\n

Publicit\u00e9 cibl\u00e9e suite au d\u00e9p\u00f4t d\u2019un cookie sur le navigateur d\u2019un utilisateur. La publicit\u00e9 peut tenir compte de ses informations personnelles (sexe, \u00e2ge, g\u00e9olocalisation, \u2026) mais aussi des pages internet qu\u2019il a d\u00e9j\u00e0 consult\u00e9es.<\/p>\n\n\n\n

Remarketing<\/strong><\/h3>\n\n\n\n

Technique de marketing consistant \u00e0 cibler des utilisateurs qui ont d\u00e9j\u00e0 visit\u00e9 votre site internet mais qui n\u2019ont par exemple pas effectu\u00e9 d\u2019achat. Cela vous permet de diffuser de la publicit\u00e9 \u00e0 un public app\u00e9tant (ayant d\u00e9j\u00e0 port\u00e9 un int\u00e9r\u00eat pour votre site) pendant qu\u2019il navigue ailleurs sur internet.<\/p>\n\n\n\n

Confidentialit\u00e9 des donn\u00e9es<\/strong><\/h3>\n\n\n\n

Protection des donn\u00e9es personnelles d\u2019un individu face \u00e0 leur collecte ou leur diffusion par un tiers.<\/p>\n\n\n\n

IAB (Interactive Advertising Bureau)<\/strong><\/h3>\n\n\n\n

Association professionnelle \u00e0 but non lucratif qui regroupe diff\u00e9rents acteurs de la publicit\u00e9 sur internet. Elle \u00e9tablit les normes du secteur de la publicit\u00e9 en ligne et maximise l\u2019efficacit\u00e9 du marketing publicitaire. L\u2019IAB \u00e9tablit \u00e9galement les formats<\/a> standards de la publicit\u00e9 digitale afin de simplifier les campagnes.<\/p>\n\n\n\n

Violation des donn\u00e9es<\/strong><\/h3>\n\n\n\n

Volontaire ou accidentelle, la violation de donn\u00e9es est l\u2019usage ou stockage de donn\u00e9es personnelles pour lesquelles un utilisateur n\u2019a pas donn\u00e9 son consentement. La nouvelle loi RGPD <\/strong>a pour but d\u2019emp\u00eacher cela.<\/p>\n\n\n\n

Vous voulez en savoir plus ? Retrouvez ici notre article sur la loi RGPD <\/strong>et les changements pour les \u00e9diteurs qui en d\u00e9coulent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les l\u00e9gislations RGPD ont chamboul\u00e9 le monde de la publicit\u00e9 digitale. Il est parfois compliqu\u00e9 pour les \u00e9diteurs de s’y retrouver et c’est bien normal. Dans cet article, nous avons compil\u00e9 toutes les questions les plus fr\u00e9quentes pos\u00e9es par nos \u00e9diteurs. On s’est dit que vous vous posiez peut-\u00eatre les m\u00eames. Bonne lecture !<\/p>\n","protected":false},"author":2,"featured_media":1389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"yoast_head":"\nRGPD, les questions fr\u00e9quentes des \u00e9diteurs - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"Les r\u00e9gulations sur la RGPD font se poser beaucoup de questions aux \u00e9diteurs. 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